![]() The traditional approach to data in the traditional world of business was always circumscribed by physical limitations: database servers, storage, network connections, or even the vintage of the database itself.īut in the new world of digital business in which companies are making data their most highly valued asset and realizing the advantages of supplementing their internal data with external data, the demands for the “limitless” approach taken by Google Cloud is soaring. While there was certainly a great deal of deep database-technology talk within the Data Cloud Summit, I think Google Cloud’s choice of the “limitless” concept is an ideal match for the mindset that some businesses are in the process of adopting and that many others need to fully embrace here at the onset of the acceleration economy. But at last week’s Data Cloud Summit event, Google Cloud significantly cranked up not only its portfolio of data-management products and services but also the level of ambition with which the company is positioning itself as the best provider of data solutions for modern businesses.Īt the center of that effort is the “limitless” theme mentioned above, which is intended to convey how well Google Cloud is able to meet and exceed the rapidly rising demands of business customers for entirely new generations of software tools to help them gather, secure, manage, explore, analyze, and derive powerful insights from their data.Īt its Data Cloud Summit, Google Cloud promised it can help customers harness “limitless”:
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